August 1, 2014
Calling all Chefs! We are bringing back NOLA Goes Pink (NGP) for 2014; and we hope you will join us to support the New Orleans Chapter of Susan G. Komen this October!
NGP was the first, month-‐long, citywide, chef-‐driven promotion in support of breast cancer research and awareness in the United States, in 2011. Leave it to New Orleans chefs and restaurateurs to be 1st!
In the past, NGP was a media and goodwill success with national coverage on the Today Show and extensive local media coverage. Our participating chefs appeared throughout the month of October on cooking segments thanks to our local television affiliates. Most
importantly, we raised over $20,000 over the 2 years of the promotion. The funds were used for breast cancer screenings, research and education in our own backyard!
Participation is simple; your restaurant determines a dish they would like to feature to raise funds for Susan G Komen throughout the month of October, and the proceeds from the sale of your NOLA Goes Pink dish directly benefits Susan G. Komen for the Cure, New Orleans (SGK). Most donated, 10%, 20%, 25% or more. Start by creating a dish or earmark one from your existing menu items to feature throughout the month of October.
Our 2014 goal is to have 100 participating chefs and restaurateurs! Don’t be afraid to think outside of the box. Several restaurants and lounges came up with creative ideas to raise funds and awareness. They created specialty cocktails, happy hours, promotional events, etc. and donated a percentage to Komen. Don’t be afraid to Think big, and more importantly Think pink!
Please fill out and submit this form by no later than (Wednesday, August 20, 2014) to be included in the press release, media pitches and to be listed on www.komenneworleans.org. You will receive NOLA Goes Pink (NGP) and Susan G. Komen for the Cure, New Orleans (SGK) logos for your advertising, marketing, public relations and sales efforts. SGK will provide pink stick-‐on ribbons for your front-‐of-‐house staff and decals for your window that designate your establishment as one that is raising funds for breast cancer research and awareness. Please plan on attending the Kick-‐off Party in your pink chef’s coats on Monday, September 29th at Heritage Grill, in Metairie.
More to come, but if you are interested, please return the sign-‐up sheet no later than Wednesday, August 20th and thank you for making a difference!
Warmest regards,
Christina Persand
Twitter:@komenneworleans
Facebook:https://www.facebook.com/KomenNewOrleans